Copy, Copy, Copy

Turn your strategy into something – a thing that I can respond to (rather than a concept board or document)

copy a number of things, rather than look for the perfect singular one

copy from far away – from examples that are not from your immediate market or context.

what kind of thing will solve this kind of problem?'

what kinda thing' you're dealing with. What kind of behaviour is it? What other behaviours are like it? What other behaviours could you learn from?

Drawing helps you work out the relationships between things

It's worth assuming drawing IS thinking. ”

Until you've drawn your idea you haven't really thought it through. ”

And finally, Good Copying asks different kinds of (“kinda”) questions

Copying can keep things the same (Bad Copying)
Or, it can change things, creating new and different ideas (Good Copying)
Good Copying delights in error and variation – this is where the juice is, not in replication
Good Copying is loose rather