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Summary: DotCom Secrets – Russell Brunson

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  • dimko1992has quoted6 years ago
    Product Launch – where you break your sales presentation up into four chunks and let prospects comment on what's emerging to build buzz. To make a product launch work, you have to deliver a ton of value while educating your prospects and before selling your products.
  • dimko1992has quoted6 years ago
    High-Ticket, Three-Step Application
  • dimko1992has quoted6 years ago
    The Perfect Webinar
    Invisible Funnel Webinar
    Product Launch
  • dimko1992has quoted6 years ago
    Self-Liquidating Offer
  • dimko1992has quoted6 years ago
    Front-end funnels
    Two-Step, Free-plus-shipping
    Self-Liquidating
    Continuity
  • dimko1992has quoted6 years ago
    The best kind of bait:
    Free-plus-shipping
    Order form bumps
  • dimko1992has quoted6 years ago
    You give them something free as bait (B) to do business with you and then sell them different price point packages at the front- (F), middle (M) an
  • dimko1992has quoted6 years ago
    Even if you do nothing else, you should seriously consider including an "order form bump" into your sales sequence. Add a small box on the order form which they can click to add a paid product (perhaps priced in the $30 - $40 price range) to the free product they are about to order. Tests have shown on average about one out of every three people who order the free product will also add in the paid product as well.
  • dimko1992has quoted6 years ago
    There are congregations for everything you can dream up – from antique buyers to zipper collectors. Not sure where your congregations are? Just go to Google and type in your keywords plus the word ‘forum’ or search for groups related to your keywords on Facebook. It might take a little digging, but you'll find your target audience.
  • dimko1992has quoted6 years ago
    Pre-frame your funnel – by giving each type of traffic a powerful introduction. Hot traffic will need something short and punchy. Warm traffic will need an endorsement from someone who is trusted. Cold traffic will need information which educates them so they can better appreciate the various offers you will be making.
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