Deborah Ng

Online Community Management For Dummies

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Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.
A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.
Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
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432 printed pages
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Quotes

  • Julia Rakovahas quoted9 years ago
    Although the community manager is, indeed, an advocate for her community, her real loyalty is toward her place of employment. Before beginning as a community manager, you’ll want to get a clear overview of all goals, policies, and procedures in writing so that no mistakes or miscommunications occur.
  • Julia Rakovahas quoted9 years ago
    A company typically gives a community manager a set group of goals, which may entail anything from achieving a dollar amount in sales, a percentage of community growth, a positive word-of-mouth marketing campaign, or higher rankings on the search engines.
  • Julia Rakovahas quoted9 years ago
    Attends conferences and meet-ups: Community managers often attend conferences and meet-ups among same-interest groups in order to raise awareness and bring in new members.

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