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Bad Science

Ben Goldacre’s wise and witty bestseller, shortlisted for the Samuel Johnson Prize, lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations.
Since 2003 Dr Ben Goldacre has been exposing dodgy medical data in his popular Guardian column. In this eye-opening book he takes on the MMR hoax and misleading cosmetics ads, acupuncture and homeopathy, vitamins and mankind’s vexed relationship with all manner of ‘toxins’. Along the way, the self-confessed ‘Johnny Ball cum Witchfinder General’ performs a successful detox on a Barbie doll, sees his dead cat become a certified nutritionist and probes the supposed medical qualifications of ‘Dr’ Gillian McKeith.
Full spleen and satire, Ben Goldacre takes us on a hilarious, invigorating and ultimately alarming journey through the bad science we are fed daily by hacks and quacks.
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You cannot reason people out of positions they didn’t reason themselves into.
the reasons why you must ‘correct for clustering’ are transparent, obvious and easy, as we have just seen (in fact, as with many implements, knowing when to use a statistical tool is a different and equally important skill to understanding how it is built)
getic field of the water and encourage my body to discharge toxins. The water changes colour as the toxins are released. After half an hour,
People tend, for example, to rate longer explanations as being more similar to ‘experts’ explanations’. There is also the ‘seductive details’ effect: if you present related (but logically irrelevant) details to people as part of an argument, this seems to make it more difficult for them to encode, and later recall, the main argument of a text, because their attention is diverted.

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