Advertising: Ingram E-Comm to bookstores, schools, and libraries.
Awards: Submitted to National Battle of the Books, CBC Notables and Children's Choice, NCTE Notables and Reluctant Readers lists
Blurbs: Roland Smith.
Materials: Advance Reader Copies, shelf talkers, posters, reader study questions.
Online: Feature on www.jonathan-london.net, GraphicArtsBooks.com, Facebook fan page, Blog Tour, YouTube trailer.
Promo: Goodreads, BookLikes, Indie Advance Access giveaways, submitted to PW for YA/Children's feature.
Reviews: Targeted reviews in regional, national book trade and education, select environment, outdoor, nature, and select parenting and children’s media.
Sales: Special sales promotions to area outfitters that book family float trips and Canyonlands Natural History Association.