Pitch Anything, Oren Klaff
Oren Klaff

Pitch Anything

239 printed pages
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Alexander Makarov
Alexander Makarovhas quoted7 years ago
There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience.
As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important messages have a surprisingly low chance of getting through.
You need to understand why this disconnect occurs in order to overcome it, succeed, and profit.
b7373613974
b7373613974has quoted10 months ago
I tried to show no emotion as I told him, “That, in general terms, is cal ed neurofinance, an idea that combines neuroscience—how the brain works—with economics.
Enes Bala
Enes Balahas quoted10 months ago
If you trigger curiosity and desire, the croc sees you as something it wants to chase. You become the prize.
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