Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact

works for us because it matches the way our brains work.

structured way of looking at reality. A way that

You don’t necessarily have to reveal your personal secrets to be authentic; you have to reveal your passion.

The stories you tell should always make your followers, your audience, your listeners the heroes, not you.

We remember the emotional, the particular, and the violent especially. We forget the boring, the general, and the anodyne

Power Cue 7: Are you telling powerful stories

When a speaker begins to tell a story to a listener, their brains begin to match up. The better the story, and the better the listener understands the story, the closer the match.

communication is a single act performed by two brains.

how you can synchronize your brain patterns with those of other people to literally get on the same wavelength with them.

relive it. Recall what it smelled, tasted, looked, sounded, and felt like.