bookmate game
GUY Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
### From Publishers Weekly

Kawasaki (*Rules for Revolutionaries*) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with “GIST” («great ideas for starting things”), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

### About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including **Rules for Revolutionaries**.
This book is currently unavailable
232 printed pages
Have you already read it? How did you like it?
👍👎

Quotes

  • Mirislam Nazarovhas quoted8 years ago
    The reality is that “entrepreneur” is not a job title. It is the state of mind of people who want to alter the future.
  • Rodolfo Perezhas quoted6 years ago
    Like all entrepreneurs, they dream of creating innovative products or services and wonder if this can be done internally.
  • Rodolfo Perezhas quoted6 years ago
    Shoot for doing things at least ten times better than the status quo

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)