Tips for effective social media engagement;
Select the most appropriate social media channel for your brand.
Be patient and consistent.
Listen to and engage your audience while focusing on their personal interests.
Interact with them beyond just communicating.
Reach out and engage with influencers.
Be ready to adjust and adapt to changing social media dynamics.
Embrace the weird – be different, be creative, and this will propel curiosity, interest, and love.
Let them see behind the curtain – it’s still about who you are, where you’ve been and what you have to offer.
Differentiate between your suspects, prospects, leads, and opportunities, and learn how to serve each respectively.
Take advantage of social media metrics into your content strategy.