▪ Himalayan salt blocks have seen a huge spike in popularity. Relatively inexpensive, they're a popular gift that people love but don't really know how to use. The competition for cookbooks in this category is very thin. ▪ Salt Block Cooking by Mark Bitterman is steadily in the top 5,000 in books on Amazon, and with only 70 complicated recipes (many of which don't easily involve cooking) it is easily beatable. ▪ Competing titles do not enough recipes or are often littered with recipes that aren't accessible (focus too much on professional techniques, have strange ingredients) ▪ Reviews indicate that buyers are looking for a cookbook with lots of recipes that are simple, straightforward, and accessible. We will give readers the ultimate salt block cookbook, giving them plenty of recipes to really get to know how to use their salt block ▪ This title will also be an ideal purchase for Father’s Day timed nicely with our April launch for possible promotions in June. It will be a much less intimidating resource for those interested in Salt Block Cooking
