If like most professionals you want to generate more new business, the biggest challenge you face is distinguishing your services from those of your competitors.
Realistically however, each of us is unique. Notwithstanding any standardization of training or commonality of experience, no one serves clients the way you do. How could they? Your combination of personality, skills, training and experience is unique. No one can draw upon this individual combination of factors to serve clients exactly the same as you.
You can, and indeed should, draw upon this distinctiveness to generate more new business. By branding your personal distinctness and how this helps you serve clients unlike any one else, you can and will generate more new business.
Ignore the Myths – Professional Service Branding Helps You Succeed is a new Ebook that will help you successfully incorporate the principles of branding into your marketing.
