Robert J.Yurkovic

Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

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The healthcare industry did not change overnight,
but it changed in a big way

Healthcare costs are rising and the health industry is shifting rapidly. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. They need to tune their strategy, organization culture, experiences, and processes to support a consumer’s lifestyle with consistent experiences across channels, relevant interactions, and useful, easy-to-use products and services.

If you want to engage consumers, you must embrace and adopt B2C principles

How do consumers think and make decisions? How can I coordinate the thinking and effort in my business? How can I align to my business to the consumer?
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291 printed pages
Original publication


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