The Perfect Pitch

Interestingly, 80% of what a buyer remembers is the seller’s appearance; only 20% has to do with how that product fits his or her needs. In other words, how you look, how you dress, and how you carry yourself are at least as im

Something called the Emotional Tone Scale indicates that if you are too far above or below the tone level of the person you are communicating with, your ideas will not be perceived as real. He won’t be able to relate.

We know sex sells. Actually it attracts. Dress to hold their interest, and be prepared to have a great pitch. But wearing anything that would distract from the presentation may give the executive an opportunity to say no.