Mary Condren

Business Writing

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  • b6770594276has quoted9 years ago
    Readers may be scanning or speed-reading
  • b6770594276has quoted9 years ago
    Who are my readers? This question further clarifies your scope by identifying what your readers know already, what you can take for granted, and how you need to pitch your argument or findings.
  • b6770594276has quoted9 years ago
    Most junior business writers try to impress their readers by telling them everything they know rather than answering the bosses’ (or client’s) question: “What do I need to do?”. Focus on the outcome
  • b6770594276has quoted9 years ago
    Questions readers will ask:
    Why should I read this?
    What are the facts?
    What methods did they use?
    What do the findings mean?
    Do I need to act on them?
  • b6770594276has quoted9 years ago
    What do I want to do/ achieve?
    Why do I want to do it?
    Who are my readers and how much do they know about the topic?
    How am I going to go about the task?
  • b6770594276has quoted9 years ago
    Persuades through facts
  • b6770594276has quoted9 years ago
    Designed to make one THINK.
    Designed to make one ACT.
  • b6770594276has quoted9 years ago
    Visual aids essential: Colours, tabs, covers, section breaks, bullets
  • b6770594276has quoted9 years ago
    Uses bold,
    underlining
    , italics and Large Text.
  • b6770594276has quoted9 years ago
    Clear: designed to express.
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