The Personal Luxury Car: Selling a Lifestyle, James H.Kaster
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James H.Kaster

The Personal Luxury Car: Selling a Lifestyle

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536 printed pages
ePub: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the “Personal Luxury Car.” Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly fashioned into a rarer form of distinction.
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