Fatima Bhutto

New Kings of the World

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A vast cultural movement is emerging from outside the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood, McDonald’s, blue jeans, and other aspects of American mass-produced popular culture. This is a book about the new arbiters of mass culture —India’s Bollywood films, Turkey's soap operas, or dizi, and South Korea's pop music. Carefully packaging not always secular modernity, combined with traditional values, in urbanized settings, they have created a new global pop culture that strikes a deeper chord than the American version, especially with the many millions who are only just arriving in the modern world and still negotiating its overwhelming changes.
Fatima Bhutto, an indefatigable reporter and vivid writer, profiles Shah Rukh Khan, by many measures the most popular star in the world; goes behind the scenes of Magnificent Century, Turkey’s biggest dizi, watched by more than 200 million people across 43 countries; and travels to South Korea to see how K-Pop started. Bhutto's book is an important dispatch from a new, multipolar order that is taking form before our eyes.
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206 printed pages
Original publication
2019
Publication year
2019
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    b3875186420has quoted2 years ago
    By 1991, America had won the Cold War, and she celebrated with a spectacular display of power. Free market capitalism vanquished communism, and a new world order, one whose axis spun on the unrestrained, unregulated movement of capital, emerged. Neo-liberalism, aided by hyper-connectivity and communication technology, radically reengineered global economies and altered society to benefit the rich.
    b3875186420has quoted2 years ago
    Neo-liberalism, aided by hyper-connectivity and communication technology, radically reengineered global economies and altered society to benefit the rich. Even as inequality deepened, accompanied by protests and violence, it managed to socialize a rising middle class into adherents and worshippers of consumerist capitalism.
    b3875186420has quoted2 years ago
    though still little known in the West, is one of the icons of a vast cultural movement emerging from the Global South, including Turkish soap operas and Korean pop music. Truly global in its range and allure, it is the biggest challenge to America’s monopoly of soft power since the end of the Second World War

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