The Network Imperative: How to Survive and Grow in the Age of Digital Business Models

Reverse mentorship—in which a younger employee provides the mentoring for someone more senior—is a great option for those who want to experience a new mental model or gain technological perspec

SEEK AN OUTSIDE PERSPECTIVE. Ask for counsel or mentorship from individuals who have different mental models from your ow

“Physical assets are actually riskier than other assets,” or “Digital networks help firms reduce risk

Traditional thinking holds that companies need to be large-scale to reduce unit costs and stay competitive. Network thinkers leverage intangible assets and external networks to achieve very low marginal costs from the beginnin

omplete view comes only when you add measures of intangible assets, such as customer loyalty and employee engageme

aditional thinking believes that financial accounting provides a thorough view of a company’s health and viability. Network thinkers believe that a

Our core beliefs lead us to create our guiding principles—the rules and ideals that we live by. These principles then drive how we allocate our time and money, what capabilities we develop and how we generate revenu

Google, ever inventive, used Google Labs, and later X, as incubators for new ideas.

Size of the network

Level of network activit