The Social Media Guru

The Social Media Guru – A practical guide for small businesses

Marahas quoted8 months ago
can be hard to get people to come to your website or social media pages
Think about it; how often do you research a brand? You might do so when you are planning to buy a big-ticket item such as a car, mortgage or holiday. But how often do you actually visit a website or social media page for a toothpaste brand, your favourite pasta sauce, soft drink, or fast-food restaurant? How many visitors do you get to your site every day? And how often do they come back? Brands are learning to create content that is engaging and makes us want to come back. Time and time again.
Marahas quoted8 months ago
digital content marketing is only successful when it is valuable and relevant to the person reading it
Marahas quoted8 months ago
Content is anything that adds value to the reader’s life”, Avinash Kaushik of Google
Marahas quoted8 months ago
You don’t have to be a big company with a humungous budget to succeed in social.
Hipweehas quotedlast year
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
@alissafatmahas quoted2 years ago
should answer questions and solve problems as well as entertain
@alissafatmahas quoted2 years ago
Key takeaway: Focus your content on a specific user needs. Hygiene and Hub content
@alissafatmahas quoted2 years ago
There are 6 key questions you need to consider when developing a content strategy:
1.What is my brand purpose and mission?
2.What is my competition doing with their content?
3.What are my customers trying to do?
4.Who is my specific target audience (detailed user persona)?
5.What is the point of this content / what is the core message for this post?
6.What does success look like and how will I measure it?
@alissafatmahas quoted2 years ago
•Reactive content – an example could be a post about a recent film release
@alissafatmahas quoted2 years ago
•Evergreen Content – consistent relevant posts that are based on topics that will remain relevant in the near future
@alissafatmahas quoted2 years ago
“If you fail to plan, you are planning to fail!”, Benjamin Franklin
@alissafatmahas quoted2 years ago
Shareable: As well as the benefits of gaining audience approval for your content, the social shares that content attracts also boost your visibility on social media and search ranks
@alissafatmahas quoted2 years ago
Sustainable: Work like a news broadcaster – create a content publishing process where you can generate ideas, populate an editorial calendar (which we will come on to later) to plan future posts, and create relevant, effective content on a sustainable basis
@alissafatmahas quoted2 years ago
Searchable: to get found you need to answer questions already being asked (searched for)
@alissafatmahas quoted2 years ago
Supportive: just like the first step, you can project yourself as an authority online that is generous with its expertise and exclusive viewpoints, then anticipate your users’ questions and tell them the things they really didn’t know or would like to know
@alissafatmahas quoted2 years ago
Specialist: Your content must entertain, inform, persuade and appreciate those within your audience demographic and niche
@alissafatmahas quoted2 years ago
Content and social media have a symbiotic relationship: without great content, social media is meaningless and without social media nobody will know about your content
@alissafatmahas quoted2 years ago
Hitting people with the right content, in the right place, at the right time is what will help you cut through the noise.
@alissafatmahas quoted2 years ago
Plugins like social locker for word press powered websites hide content on your site so that it’s only revealed once the reader takes one of your desired
@alissafatmahas quoted2 years ago
Key takeaway: Give people something to share and a reason to share it. Send plenty of free products and find a relevant scenario in which to film people using them
fb2epub
Drag & drop your files (not more than 5 at once)