“Serves You Right” is based on the experiences and perceptions of Barry Urquhart. Readers will move from the depths of despair to the heights of ecstasy, based on the case studies of service provided by corporate Australia and New Zealand. Above all it will awaken in us the realisation that boundless opportunities exist for improved service standards and through that, increased profit and greater customer satisfaction.
Australia is a lucky country, blessed with natural resources and resourceful people. New Zealand is endowed with unequalled beauty and a people whose integrity is without reproach. And yet the people of both nations compromise their potential through a lack of regard for care, detail and attention.
“Serves You Right” is explosive because it unapologetically cites names. Some will reject its messages. Many will embrace and endorse its lessons. None will ignore it.
This should be compulsory reading for all business owners, managers, supervisors, staff, customers, and students.
