Jochen Wirtz

Service Marketing Communications

    may mayhas quotedlast year
    Christopher Lovelock (Title: Services Marketing: People, Technology, Strategy, 8th edition
    Rela Inggatikahas quoted3 years ago
    Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers.
Drag & drop your files (not more than 5 at once)