Be the Message

What the 3rd edition brings you: You support climate protection, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tested in practice, which also leads to success step by step thanks to AddOn.
Because many people have something important to say and can bring companies or society as a whole decisively forward. The only crux is that those who often have the most sensible and clever ideas are often too quiet, too sensitive or too introverted to be heard. But visibility determines whether one's own opinion is successfully perceived, i.e. whether one becomes an opinion leader or opinion booster or not, keyword thought leadership. Unfortunately, many good ideas remain hidden from colleagues, bosses, and superiors because the brilliant minds behind them do their work in secret, silently dreaming of more recognition. This is a problem that is likely to intensify in the home office. The solution is to get yourself and your concerns noticed and heard. It helps to position oneself and one's issues accordingly and to communicate this to the outside world using modern communication tools such as videos, social media blogs or podcasts in combination with brilliant rhetoric. This book will help you build your visibility and become a compelling ambassador for your cause.
We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors — detailed biographies in the book -, who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form.
Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation.
Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute.
Publisher Simone Janson is also a bestselling author as well as one of the 10 most important German bloggers according to the Blogger-Relevance-Index, furthermore she was a columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT — more about her in Wikipedia.