The Midas Plague

Although the three part serial beginning in the June 1952 issue in collaboration with Cyril Kornbluth had established Frederik Pohl as a formidable contributor, this novelette in the April 1954 issue was his first solo contribution and marked him as an important addition to the growing roster of social satirists enlisted by Horace Gold, the editor of GALAXY magazine. The audacious and patchwork concept underlying this story (the richer you are the less you are forced to consume; the greatest poverty is involved with the aggregation of goods) was Horace Gold’s and according to Pohl he had offered it to almost all of his regular contributors, asking for a story centered on the idea. The idea lacks all credibility, everyone (including Pohl) told him and everyone refused to write something so patently unbelievable until, according to Pohl, Horace browbeat him into an attempt and Pohl decided that it was less trouble to deliver something than continue to resist. To his utter shock, the story was received by Gold and his readership with great glee, was among the most popular GALAXY ever published (or Pohl) and one of the most anthologized. Whether this demonstrated the audacity and scope of Gold’s unreason or whether it confirmed Gold’s genius (or both) Pohl was utterly unable to decide. The sculpted consumer-obsessed society was used again by Pohl a few years later in the novelette THE MAN WHO ATE THE WORLD which was far more credible (consumption-obsession as a kind of personal tyranny) and, perhaps for that very reason, much less successful, barely remembered.