John Caples

How to Make Your Advertising Make Money

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    estefriverathas quotedlast year
    THE MAN WITH THE GRASSHOPPER MIND
    Copy: YOU know this man as well as you know YOURSELF. His mind nibbles at EVERYTHING and masters NOTHING. He always takes up the EASIEST thing first, puts it down when it gets HARD, and starts something else. JUMPS from ONE THING TO ANOTHER all the time!
    There are thousands of these PEOPLE WITH GRASSHOPPER MINDS in the world and they do the world’s MOST TIRESOME TASKS—get but a PITTANCE for their work.
    If YOU have a “Grasshopper Mind” you know that this is TRUE—and WHY. Even the BLAZING SUN can’t burn a hole in a little piece of TISSUE PAPER unless its rays are concentrated ON ONE SPOT!
    Yet you KNOW you have intelligence and ability. WHAT’S holding you back? Just one fact—one SCIENTIFIC fact—PROVEN and stated by the world’s foremost scientists and psychologists. You are using only ONE-TENTH of your real BRAIN-POWER! The mind is like a muscle. It grows in power through exercise and use. It weakens and deteriorates with idleness. Increase your BRAIN-POWER and you will increase your EARNING POWER.
    But HOW? Merely gamble a postage stamp. Send the coupon at the right for a copy of Scientific Mind Training.
    This little book will tell you the secret of self-confidence, of a strong will, of a powerful memory, of unflagging concentration, of keen imagination—showing you how to banish negative qualities like forgetfulness, brain fatigue, indecision, self-consciousness, lack of ideas, mind wandering, lack of system, procrastination, timidity.
    Men like Sir Harry Lauder,
    estefriverathas quotedlast year
    something else. JUMPS from ONE THING TO ANOTHER all the time!
    There are thousands of these PEOPLE WITH GRASSHOPPER MINDS in the world and they do the world’s MOST TIRESOME TASKS—get but a PITTANCE for their work.
    If YOU have a “Grasshopper Mind” you know that this is TRUE—and WHY. Even the BLAZING SUN can’t burn a hole in a little piece of TISSUE PAPER unless its rays are concentrated ON ONE SPOT!
    Yet you KNOW you have intelligence and ability. WHAT’S holding you back? Just one fact—one SCIENTIFIC fact—PROVEN and stated by the world’s foremost scientists and psychologists. You are using only ONE-TENTH of your real BRAIN-POWER! The mind is like a muscle. It grows in power through exercise and use. It weakens and deteriorates with idleness. Increase your BRAIN-POWER and you will increase your EARNING POWER.
    But HOW? Merely gamble a postage stamp. Send the coupon at the right for a copy of Scientific Mind Training.
    This little book will tell you the secret of self-confidence, of a strong will, of a powerful memory, of unflagging concentration, of keen imagination—showing you how to banish negative qualities like forgetfulness, brain fatigue, indecision, self-consciousness, lack of ideas, mind wandering, lack of system, procrastination, timidity.
    Men like Sir Harry Lauder,
    estefriverathas quotedlast year
    opy: YOU know this man as well as you know YOURSELF. His mind nibbles at EVERYTHING and masters NOTHING. He always takes up the EASIEST thing first, puts it down when it gets HARD, and starts something else. JUMPS from ONE THING TO ANOTHER all the time!
    There are thousands of these PEOPLE WITH GRASSHOPPER MINDS in the world and they do the world’s MOST TIRESOME TASKS—get but a PITTANCE for their work.
    If YOU have a “Grasshopper Mind” you know that this is TRUE—and WHY. Even the BLAZING SUN can’t burn a hole in a little piece of TISSUE PAPER unless its rays are concentrated ON ONE SPOT!
    Yet you KNOW you have intelligence and ability. WHAT’S holding you back? Just one fact—one SCIENTIFIC fact—PROVEN and stated by the world’s foremost scientists and psychologists. You are using only ONE-TENTH of your real BRAIN-POWER! The mind is
    estefriverathas quotedlast year
    Leo Burnett said, “Your best source of information may be you.”
    estefriverathas quotedlast year
    first few words.
    In a letter, it’s the first
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