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Brian Tracy

Marketing (The Brian Tracy Success Library)

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The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base Set yourself apart from the competition Answer three crucial questions about any new product or service Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Become truly customer-focused Make the most of your distribution channels Master the concepts of specialization, differentiation, segmentation, and concentration Give customers a reason to switch from your competitors And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
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87 printed pages
Original publication
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  • Sophea Leyshared an impression4 years ago
    👍Worth reading


  • Sophea Leyhas quoted4 years ago
    There is another saying: “To achieve something you have never achieved before, you will have to do something you’ve never done before. You’ll have to develop skills you never had before. You will have to offer products and services that you never offered before. You will have to become a different person than you have ever been before
  • Sophea Leyhas quoted4 years ago
    Those who do not plan for the future cannot have one.”
  • Sophea Leyhas quoted4 years ago
    In their excellent book Competing for the Future, Gary Hamel and C. K. Prahalad

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