Traction: A Startup Guide to Getting Customers

Sales works best for high-priced products that require some customer hand-holding.
Good first customers have a burning need to address a problem, are interested in your approach to solving their problem, and are willing to work with you closely.
Cold calling should not be ruled out as a sales approach, especially when trying to find first customers.
The goal of sales is building a repeatable sales model. An effective sales funnel has prospects enter at the top, qualifies these leads, and closes them effectively.
To close sales effectively, get the buyer to commit to timelines based on specific actions being taken and met. At each point get an affirmative that you are on track to close.
When designing your sales funnel, always keep in mind the perspective of the customer, especially in terms of reducing the complexity of the buying process.

simple 30-second voice spot can run you $300–500, whereas a professionally recorded ad (sound studio, special effects, etc.) can cost 3–10x as much

ad running on a station for a week is often $500–1,500 in a local market, and up to $4,000–8,000 in a larger market like Chicago.

Radio ads are priced on a Cost-per-point basis (CPP), where each point represents what it will cost to reach 1% of the radio station’s listeners. The higher the CPP, the more it will cost you to run an ad on a station.

Blue Line Media. These media agencies can help you figure out where to advertise, how to create a memorable transit ad, and how to best measure and optimize such a campaign.

Transit ads are placed in or on buses, taxis, benches, and bus shelters.

However, billboards are extremely effective for building awareness around events – concerts, conferences, or other activities coming to an area. In Las Vegas, for example, you’ll see billboards touting acts and musicians performing in the coming weeks.

The major downside of billboard advertising is that it is difficult for people to take immediate action on what they see.

full score means that a given billboard should reach 100% of the driving population during a month.

The cost of billboard space depends on the size of the ad, where it is located, the number of impressions your ad can provide and the type of billboard it is. Every billboard has an advertising score, known as a GRP score (Gross Ratings Points), based on the above factors.