Top 3 Value Bombs:
1. Brand is a feeling and that feeling is the reflection of your viewers values back at them.
2. Brand building does detract from sale that is why you need to have the vision for what your brand should and could be, and with that feeling could and should impact the buyers mind set.
3. Brand is gravity. Realize that the strength of your brand will attract the right things to you. If you are investing in brand, you are investing in making that gravitational pull stronger.