EP-167 Collin McDonnell of HenHouse Brewing

I was lucky enough to get to the San Francisco and Bay Area for beer week
earlier this year, and for the first time, I stayed on the Oakland side.
Not only did this give me an entirely different perspective on the evolving
scene of the East Bay, it also gave me quick access to the North Bay—and I
took full advantage of it.

I needed to get up to Santa Rosa for a shoot at Russian River for the Pliny
release which was just published as part of Alyssa Pereira’s first GBH
story. Check that out when you get a moment—it’s a great one.

And that gave me good reason to make a stop at another brewery up that
way, one I’ve been following mostly through its founder’s Twitter
personality for the last couple years. HenHouse Brewing Company started in
Petaluma before growing up a bit and moving North into the front of a
sauerkraut production facility where they’ve been transitioning a bit.
While they started as a farmhouse brewery making some fantastic Saisons and
traditional styles, they're now fully embracing the Double IPA and haze
craze, working to figure out if that’s an existential crisis, a business
they should openly embrace, or both. Sometimes, especially in small
business, existential questions make for poor business, and great business
makes for a poor existence.

HenHouse co-founder Collin McDonnell seems to appreciate the duality—and
works through his thoughts more openly than most. His public Twitter
account is where I find some of the most intriguing and intellectually
honest conversations happening in craft beer. It's a place where he argues
about things like independence, the distribution system, corporate and
craft beer, and a host of other gnarly discussions, and one of the reasons
I think he does it so well is that he doesn’t take any of those words for
granted. So often when the rest of the world hunkers down into their
rhetorical trenches, Collin swings by with a reframe of the situation, and
exposes the impractical flaws in both sides of the argument.

Does independence matter if everyone’s doing the same thing? Does
distribution and access to market need to evolve, or should it be replaced
by a new idea entirely? And in the end, who’s going to shut up and take
responsibility for the beer?

This guy is an example of the kind of person who makes working in the beer
industry so challenging and fulfilling. And he makes damn good beer. Listen
in.