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Gordon Lioy

Facebook Marketing

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If you want to sell on Facebook, this is your book.
Nowadays, promoting your business on Facebook is a must to guarantee your company visibility and new customers. But, how do we do that? Facebook provides us different tools that we can use to reach our potential clients with laser-focus precision.
It's a unique opportunity: we can show our advert to interested people, guaranteeing ourselves a very high return on investment.
With Facebook Marketing, Gordon Lioy explains in detail how the promotion on Facebook works, with in-depth information on the algorithm and with five practical insights to help you understand how to use the most common features.
With this book you will understand:
What is Facebook AdsHow and when you need Facebook for promotionHow to define a marketing strategy on FacebookHow to create a target of potential customersHow to create a sponsored post - from a technical point of view!16 Insights on available advertising formatsFacebook or Google?How to do remarketing and retargetingHow to analyze your resultsThe mistakes you absolutely must avoid4 Case Studies from companies that have used Facebook Ads correctly
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