Visual Content: How to Create Shareable Images People Love

Do you use images in your social media marketing?

Are you interested in finding ways to create more shareable visual content quickly and easily?

To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing. She's the author of a new book, Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

Kim explores visual content and how it can enhance your social media marketing.

You'll discover the importance of using visual content in your social media marketing; the different types of visual content you can create for your brand or business; and the best tools, apps and resources for creating visual content at your desktop or on the go.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Visual Content Marketing
What is visual content marketing?

Visual content marketing is a way to use images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas.

Visuals are a huge part of social media and they continue to evolve. People are so busy today. Images catch their attention and are quicker and easier to process than text as they scroll through a social media feed.

Beyond leveraging social media platforms typically known to be visual (Pinterest and Instagram), Kim also looks for ways to implement visuals and eye-popping graphics in her Twitter content strategy and on her blog.

Listen to the show to discover more ways to leverage visual content in your social media marketing.

The importance of visuals for social media marketing

From a social media marketing standpoint, the old saying that "a picture's worth a thousand words" holds so much value today. As marketers, we all need to be or become storytellers. A great photo or graphic tells a story in one hot second.

We live in such an information-overloaded space right now and attention spans are so short. Text-based marketing alone has become less and less effective.

The brain processes visuals 60,000 times faster than text. A good image can connect an idea or message much quicker and stronger than text-only content.

Listen to the show to find out other amazing stats for the effectiveness of visual content on what your audience will process, learn and retain.

Different types of visuals you can create

There are five primary types of visual content you can create for social media: videos, photos, creative images, infographics and slide shows. Kim explains that comics, memes and infographics tend to be hugely popular on social media.

Comics and memes are a way to showcase humor. They're fun and relatable, so people are eager to share them with their friends and family.

According to Kim, businesses that use infographics probably have a 12% higher growth rate than companies that don't. Infographics offer a visual way to share a lot of interesting content in one image. People love them too.

The most popular place to get more bang from your infographics is on Pinterest. People share them there like mad. Another great place to leverage infographics is on blogs.

An infographic doesn't necessarily have to be complex to be appealing and effective. For example, if you have a blog post that's about 10 ways to do something, then you could repurpose your blog content and very easily make an infographic on those 10 ways.