Today’s conversation is another deep dive into a product that fits into the emerging “Better For You” category of low calorie beer and non-alcoholic beer, hard seltzers, kombucha, and whatnot.
What’s behind that trend, and how big it is is entirely up for debate. In this conversation with Adam Warrington of AB InBev, who recently launched a new project with an old standby NA brand called O’Doul’s, we try to get at the heart of the matter from a variety of directions.
