Do you have a Facebook marketing plan?
Are you wondering how to grow your business with Facebook?
To learn about the important elements of a Facebook marketing plan, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner.
Amy shares what your Facebook marketing plan needs to succeed.
You'll learn why you should create a Facebook business page and the best engagement techniques to grow your audience.
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Here are some of the things you'll discover in this show:
Facebook Marketing Plan
The benefits of a Facebook business page
Amy states that although a lot of people get good engagement on their personal Facebook profile, she strongly recommends that you set up a Facebook business page. It's only on rare occasions that she advises to stick with your personal profile.
If you have a physical or online product, program or service, a Facebook business page can be extremely beneficial. This type of page gives you permission to talk about your business on a regular basis.
Once you have the foundation in place and become that go-to authority in your niche, you can talk about your business freely. It's the main reason why you need to have a business page, as well as a personal profile.
You'll hear about another benefit when it comes to Facebook ads.
Listen to the show to discover the reason why Amy has taken all communication over to her business page but still keeps her personal profile.
Start with a Facebook marketing plan
Amy teaches how to put a Facebook marketing plan together in three phases.
Listen to the show to learn more about these three phases.
First of all, you need to build a Facebook community. It's important to grow a solid fan base so you can generate some great engagement with people. You become the go-to source in your community.
In the attraction phase, you need to find different ways to grow your fan base. You need to know your audience.
You'll hear why Amy advises creating a persona of your typical Facebook fan.
One of the easiest ways to get the word out about your page is to have a Facebook Like button on your website. Once someone clicks the Like button to become a fan, they will remain on your website.
You'll get quality fans with the Like button, because these people are already visiting your site. You want them to become Facebook fans, so you can stay top of mind when they're on Facebook.
Listen to the show to hear what happened when Amy advised Michael Hyatt to install the Like button on his website.
How to use your website or blog to grow a following
Amy explains that it doesn't matter if you have a massive email subscriber list, these are people who have taken the time to give you their name and email address. You'll learn about techniques you can use to encourage people to become fans.
If you want to attract new people, then Graph Search is very valuable. Amy says it's a hidden treasure that not many people use. You'll hear some great examples of search terms that will help you gain valuable information about your audience.
When it comes to promotion, you need to turn your fans into leads. You definitely want to check out this previous podcast with Amy that goes into...