If you don’t offer great customer experience, your main competitors will take away 50 percent of your business. Period.
Gone are the days in which businesses could simply offer an 'okay' experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me — more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, friction less, personalized and memorable customer experiences if they plan to stay in the game.
In this audiobook, you will learn:
What customer experience truly is.How emotions can increase customer loyalty...or make customers ditch a brand. Which behaviours and attitudes lose customers.Ten easy, practical and proven ways to immediately improve your customer experience. What renowned companies do to offer the best customer experience.This audiobook is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer-service reps, delivery people or installers.
No matter what role you play, this audiobook offers easy tips, recommendations and examples to help improve customer experience, realistically, sustainably and affordably.
