#205: Mark Bittman on Changing the Food Industry and Living Dangerously

Mark Bittman (@bittman) is the author of 20 acclaimed books, including the How to Cook Everything series, Food Matters, and his latest, How to Bake Everything -- which is on a coveted shelf in my own kitchen. For more than two decades, Mark's popular and compelling stories appeared in The New York Times, where he was ultimately the Lead Food Writer for the Sunday Magazine. He became the country's first food-focused op-ed columnist for a major news publication. He starred in four TV series including the Emmy Award-winning Years of Living Dangerously. He's been a distinguished fellow at the University of California, Berkeley, a fellow at the Union of Concerned Scientists, and was recently appointed to the faculty of Columbia University's Mailman School of Public Health. Throughout his career, Mark has strived for the same goal: to make food and all of its aspects understandable -- and he also extends that to a brand-new podcast called Get Bitt. In this episode, we talk about: My fasting regimen -- why I do it the way I do it  Mark's favorite failures and what he's learned from them. Mark's first piece that broke him into the world of journalism. And much, much more. Please enjoy this episode with Mark Bittman! This podcast is brought to you by Vimeo Pro, which is the ideal video hosting platform for entrepreneurs. In fact, a bunch of my start-ups are already using Vimeo Pro. WealthFront uses it to explain how WealthFront works. TaskRabbit uses it to tell the company's story. There are many other names who you would recognize among their customers (including Airbnb and Etsy). Why do they use it? Vimeo Pro provides enterprise level video hosting for a fraction of the usual cost. Features include: Gorgeous high-quality playback with no ads Up to 20 GB of video storage every week Unlimited plays and views A fully customizable video player, which can include your company logo, custom outro, and more You get all this for just $199 per year (that's only $17 per month). There are no complicated bandwidth calculations or hidden fees. Try it risk-free for 30 days. Just go to†Vimeo.com/business to check it out. If you like it, you can use the promo code "Tim" to get 25% off. This is a special discount just for you guys. This podcast is also brought to you by Wealthfront. Wealthfront†is†a massively disruptive (in a good way) set-it-and-forget-it investing service, led by technologists from places like Apple and world-famous investors. It has exploded in popularity in the last two years and now has more than $2.5B under management. In fact, some of my good investor friends in Silicon Valley have millions of their own money in Wealthfront. Why? Because you can get services previously limited to the ultra-wealthy and only pay pennies on the dollar for them, and it's all through smarter software instead of retail locations and bloated sales teams. Check out wealthfront.com/tim, take their risk assessment quiz, which only takes two to five minutes, and they'll show you--for free exactly the portfolio they'd put you in. If you want to just take their advice and do it yourself, you can. Or, as I would, you can set it and forget it. Well worth a few minutes: wealthfront.com/tim.   Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.