What are the secrets to being an innovative company? Innovation, remember, is not the same thing as success. Just because you have good sales figures and are successfully growing your company does not mean that your company is innovative. Innovativeness can be difficult to measure and, although you hope it will eventually benefit your bottom line, the boost is usually not immediately apparent. That being said, how do you become an innovative company? What are innovative companies doing that others are not? Well, this book explains the seven secrets of most innovative companies.