Jose Berengueres,Marybeth Sandell

Introduction to Data Visualization and Storytelling

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Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and used in training at companies like Halliburton TX, Agilent technologies, and PropertyFinder, this book will help you not only to transform data into information but show you with real examples how to story tell it. The authors (a Kaggle master and a Bloomberg former bureau chief), bring together concepts from
Data ScienceDesign Thinking, andStorytellingto take you on a journey where the destination is nothing less than great visual storytelling.
AudienceMBA candidates, instructors, consultantsUsers of Excel, PowerBI, or TableauNo data skills or special math skills are requiredWhat will you learn?to identify the role of a narrative in a storyto transform data into informationto synthesize knowledgeto apply visual thinking tools to the decision-making processto select visual communication techniques to persuadeto detect bias in charts
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