Today we are living at a time when all the traditional rules of business seem to have changed in a big way due to the penetration of digital technologies as well as threats attached with it. These in turn are forcing the business models and processes to go through a constant chan Like we see in other fields like that of teaching and advising business leaders from companies around the world, it is repeatedly heard the same urgent question: How do we adapt and transform for the digital age? Businesses founded before the rise of the Internet face a stark challenge: Many of the fundamental rules and assumptions that governed and grew their businesses in the pre-digital era no longer hold. The good news is that change is possible. Pre-digital businesses are not dinosaurs doomed to extinction.