Pinterest Traffic: How to Use Pinterest for More Exposure

Do you want to drive more traffic to your site with Pinterest?

Are you looking for ways to improve your Pinterest exposure?

To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing.

Vincent shares how to use Pinterest to drive more traffic to your website.

You'll discover reasons why you should use Pinterest in your social media marketing, tips on images and plugins that can boost traffic to your site and provide social proof for your company and what you need to know about Pinterest's smart feed and promoted pins.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Pinterest Traffic
How Vincent got started with Pinterest

While Vincent has successfully used Twitter and Facebook for his social media clients, he found neither site could drive much traffic to his blog.

Curious about Pinterest's rapid early growth, he explored the site and discovered a fair amount of traffic going to his blog from it. That is when he decided it was the site he needed to be on.

Vincent has been on Pinterest since its beta stage four years ago and has witnessed how much the platform has changed and evolved since the beginning.

Listen to the show to discover the major changes and trends Vincent has witnessed on Pinterest.

Reasons to consider Pinterest for your marketing

People are naturally drawn to attractive, magazine-quality images. Information can be processed very quickly when it's seen as an image or picture. Pinterest makes it possible to leverage beautiful, shareable images to drive more traffic to your site.

You'll hear Vincent describe how to lay out your images to get the most impact and reach from Pinterest.

Pinterest is also a powerful way for users to discover things they might not have expected to find. It's become a visual search engine for products and can link items together based on how they've been previously pinned or searched.

Vincent shares how many people bypass Google and go directly to Pinterest to search for products and lifestyle topics because the content is curated by actual users and the results tend to be high quality.

Listen to the show to find out how Pinterest's visual recognition engine links related products to be searched and discovered.

The biggest mistakes people make on Pinterest

The biggest mistake businesses make on Pinterest is neglecting to redirect the source of a pin back to their site. The source is the URL where you want users to be directed when they click on your pin.

You could potentially get hundreds of pins and repins on your image, but you lose the opportunity to grow your blog with Pinterest if you don't link directly to your site as the source of the pin.

Listen to the show to learn how to edit your image to redirect where you would like your pins to point users.

The Pinterest smart feed and what marketers need to know about it

The Pinterest smart feed is a new algorithm based on the quality of the pin, the quality of the pin's source (blog or website) and relevance of pins. Each factor is measured based on the number of users who link to the specific pin or the source.

High-quality images and the most popular sources are given preferential treatment on Pinterest's feed. It also boosts pins from people you follow and will suggest related pins based on what's pinned...