Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Thinking about getting into Messenger bots?

Wondering how to use bots to get people into marketing funnels?

To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson
More About This Show
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots. Find out more about her at MessengerFunnels.com. She also hosts the Parent Entrepreneur Power podcast.

Mary explains why Messenger bot funnels complement and improve upon email marketing.

You'll also discover how meaningful audience interactions and lead magnets can move people into an automated Messenger funnel.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Facebook Messenger Bot Funnels
Mary's Story

Mary has worked in online business since 2003. Right before she began working with bots, she was hosting the Parent Entrepreneur Power podcast, which she began in 2014, and consulting with businesses on digital marketing.

Most of Mary's consulting clients were in the beauty industry: estheticians, spas, hair salons, and so on. As their businesses grew, they didn't have time to do their own digital marketing and began asking Mary to do it for them. To fill this need, Mary created an agency called Beauty Tech Tools in 2016. For about a year, she did all of their digital marketing.

Mary made significant changes to her business after she discovered bots in January 2017. She signed up for a webinar hosted by Andrew Warner, who was highlighting the benefits of bots, such as 80% open rates and 60% click-through rates. Although Mary typically prefers webinar replays to actually attending, she happened to have the time to attend this one.

During the webinar, Andrew built a bot live with Chatfuel. Based on what she learned, as well as all of her knowledge and experience in marketing, Mary began changing everything she was doing for her clients. She switched all of her beauty industry clients over to bots and began phasing out her other marketing services to focus exclusively on bots.

Mary thinks bots make sense with the whole marketing journey. Marketers keep fighting for higher numbers and for people to move into their funnels, and see content and offers.

To accomplish the shift to bots, Mary began with a few trial projects that helped her prove to herself that her plan would work. First, she pre-sold two bot-based funnels for $1,000 each. Mary usually doesn't say she builds bots because that's like saying you build emails. Instead, she focuses on the funnel aspect, which is why she named her new company Messenger Funnels.

After Mary had this initial success with bots, she took Andrew's course and began building bot funnels for more clients. Bot funnels are similar to email funnels, but in Messenger. Also, after continuing her work with bots, Mary has discovered how bots are useful beyond just automated sequences.

Today, she's helped more than 50 clients. To serve her clients, Mary doesn't just build a bot. She also makes sure it fits a client's current marketing and sales strategy, and the client's future vision for their marketing.

Listen to the show to hear my thoughts about Mary's success in podcasting.

Why Messenger Bots Are Important

Right now, Facebook Messenger is the communication channel where almost all of your prospects are. You should communicate with them where they choose to be. That's why you need to figure out how Messenger bots work for your products or services, and then incorporate the Messenger marketing strategy into your overall marketing and sales strategy.

To people who don't see the purpose of using Messenger...