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Sample Insights:
1) Some people resist marketplace changes because their primary income stream feels under threat. Change is inevitable, but with those changes always come new opportunities. Today, there are more available tools and opportunities than ever.
2) It used to be impossible to compete with major brands because they owned the distribution and the advertising, but the internet changed all that. Now it’s possible for small shops to quickly hit pay dirt. You just need to define your space and build your business for a specific market.