LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients?

Wondering if LinkedIn can help you acquire more business?

To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation. He has worked to rewrite LinkedIn profiles for well-known individuals such as John Lee Dumas, Ray Edwards, and Chris Brogan.

John shares which LinkedIn and third-party tools he uses to identify and manage his prospects.

You'll discover how John develops LinkedIn connections into pre-qualified leads and clients.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
LinkedIn Marketing
John's Story

Back when John had a day job in marketing, he was bitten by the entrepreneurial bug and wanted to start his own marketing agency. However, leaving a safe day job was hard when he was the sole breadwinner for his wife and three boys younger than age 10. In late 2012, with one client and enough money for 30 days, John decided to make the leap into starting his own business.

To find more clients, John had a plan to use LinkedIn for prospecting. Until John started his business, he (like a lot of people) viewed LinkedIn only as a place for job-seekers and recruiters. Your profile was a résumé. But after he began viewing LinkedIn as a way to find clients, his perspective on the platform changed.

Motivated by the need to feed his children, John stayed busy on LinkedIn bringing in clients for his marketing agency. Within 90 days, John had replaced his six-figure salary, generated revenue, and had a bunch of clients in the door. He had to start hiring staff and kept growing his business, continuing to use LinkedIn to get new clients.

After a few years, the marketing agency felt too much like John's old job. He was managing staff and doing payroll instead of creating stuff. From there, John pivoted to helping people learn how to find clients on LinkedIn.

In 2014, John published LinkedIn Riches. Then he created an online course (also called LinkedIn Riches). Today, John has a one-man shop, creating online courses and working with a small group of clients and customers. With his more entrepreneurial lifestyle, John can choose the things he wants to do, and LinkedIn has been the engine behind where his business is today.

Listen to the show to hear John share how often he uses LinkedIn now.

Why Prospect on LinkedIn?

If you're looking for business-to-business (B2B) prospects, LinkedIn is the best place on the planet because it has the market cornered right now. No other B2B network has as many members and as much reach as LinkedIn does.

Currently, LinkedIn has about 550 million members in 200 different countries, and two new members join every second of the day. LinkedIn is a behemoth and one of the most visible websites in the world.

Looking for prospects on LinkedIn is effective because it's like a search engine for professionals. For all its members, LinkedIn has categorized, analyzed, sorted, tagged, and saved every little bit of data. By leveraging all that data, LinkedIn can help you find your prospects.

For example, within 3 seconds, you can find a list of CEOs in San Diego who work in the health care industry and have a company with more than 10 employees.

If you understand what to say to people, LinkedIn is like the world's biggest professional coffee shop. You can have one-on-one,