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Mother of Invention with Guinness — Episode 2

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Welcome to Mother of Invention—a special series of the GBH Podcast devoted to innovation in the brewing world, both historical and contemporary.

In this second episode, we’re going to look at the ways companies are attempting to connect with new audiences through product innovation.

How are breweries like Brooklyn Brewery, Sufferfest Beer Company, Firestone Walker Brewing Company, and others shaking up their portfolios to appeal to the expanding idea of who a beer drinker is?
0:35:33
Publication year
2020
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