Focus, Al Ries
Audio
Al Ries

Focus

Listen in app
3:00:48
Voice
Al Ries
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.
With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.
Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.
Impression
Add to shelf
Listen in app
0Impressions

Impressions

👍
👎
💧
🐼
💤
💩
💀
🙈
🔮
💡
🎯
💞
🌴
🚀
😄

How did you like the book?

Sign in or Register

Open the app & listen

Bookmate now offers audiobooks! We have stacks for you to listen to, but right now you can only do that on your phone or tablet via our apps.

Focus, Al Ries
Focus
1x4:20-2:20:15
fb2epub
Drag & drop your files (not more than 5 at once)