Periscope: How Your Business Can Benefit From Live Video

Do you broadcast on Periscope?

Want to use it to connect with and grow your audience?

To discover how to use Periscope for your business, I interview Kim Garst.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Kim is also VERY active on Periscope.

Kim will explore Periscope, the live video platform from Twitter, and how your business can benefit from it.

You'll discover tools for analytics and saving your scopes.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Periscope: How Your Business Can Benefit From Live Video
Kim's journey to live video

Kim says that as everyone was coming off of South by Southwest last year, all the talk was about Meerkat. The conversation suddenly changed while Kim was at Social Media Marketing World last March when Periscope was launched.

She remembers thinking that since Periscope was from Twitter, she should check it out. So, while in a pedicab heading over to that night's Social Media Marketing World networking event, she did a quick scope with Donna Moritz.

Kim's second Periscope came about a month later, when she was covering an event. One of the keynotes was Ashton Kutcher and she decided to open up her phone, broadcast the keynote, and see what happened. Although Kim had very little Periscope experience and a nearly nonexistent audience on the platform, a few people tuned in and left comments.

Her third Periscope was the most eye-opening because that's when Kim realized she could use the platform for business. She had Syed Balkhi on a webinar and decided to live broadcast it to her Periscope audience by putting her phone on her computer screen and holding a mic up to the sound source.

Kim shares that with no prep, she simply opened up her phone, typed in the webinar title, and invited people to tune in. More than 200 people watched the broadcast.

Kim soon realized Periscope could be an amazing medium – not just to deliver content, but also to connect with people.

Listen to the show to hear why Kim believes live-streaming is the beginning of Web 3.0.

Periscope strategy

Kim shares that one strategy she's capitalized on is leveraging Periscope to create multiple pieces of content. She comes up with one or two blog topics for the week, writes down bullet points and research she wants to reference, and then gets on Periscope and speaks her blog content.

For example, if the topic is 10 Ways to Do X, she'll jot down the 10 ways and talk through them during the scope. When she's through, Kim sends the recording out for transcription. When the transcription comes back to her, she has a blog post. Kim then takes that same scope material and turns it into 50+ additional pieces of content.

When asked to elaborate on how she does that, Kim explains that when people talk, certain nuggets of information they share are what she refers to as "tweetable moments."

She pulls those nuggets out of her scopes and turns them into visual content, straight-up text tweets or Facebook page posts, or even a SlideShare. Kim stresses that there are tons of ways to create multiple pieces content from talking it through on Periscope.

Kim shares the benefits of speaking her blog posts and how she uses the feedback people give her inside her scopes to see if she missed anything she needs to cover in the written post.

Kim tries to keep her Periscopes short, sweet, and actionable,