In 2015, Sandra Shpilberg founded Seeker Health, a digital patient-finding platform. The company grew rapidly to serve over sixty biotechnology companies and achieve great financial success. From the start, Shpilberg blazed her own path: she chose to be a solo founder, didn’t pursue an incubator, didn’t accept outside funding, led development of software despite not being a programmer, and charged customers from month one. Instead of creating hype, Shpilberg focused on customer needs, yielding a startup with revenue, profit, and impact; and in September 2018, a large life science services company acquired her startup.
In New Startup Mindset, Shpilberg shares her success story of starting, building and exiting her startup and provides readers with sage insights and practical tools to follow this different approach. This book is a needed dose of reality for Silicon Valley and a large serving of inspiration for those who want to create something from nothing. It is a must-read for aspiring startup founders and current entrepreneurs, especially those who don’t fit the traditional mold of a Silicon Valley founder and are open to a new way of making a profound impact with the companies they create.
