A Steve Jobs presentation is very much like a dramatic play - a finely crafted and well-rehearsed performance that informs, entertains, and inspires. He is motivated by a messianic zeal to change the world, to 'put a dent in the universe'. If you are passionate about your topic, you're 80 percent closer to developing the magnetism that Jobs has. Capture that passion and turn it into a story so mesmerizing that people will want to help you achieve your vision. If you cannot get people to care, your product will never stand a chance of success. Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners. Use Jobs's techniques to reach the hearts and the minds of everyone you hope to influence."