Books in the “I2D - Innovación y Desarrollo” bookshelf created by Mauricio Barrón

Dark Matter and Trojan Horses: a Strategic Design Vocabulary

Storytelling como estrategia de comunicación

Sociología de las tendencias

The Place of Science in Modern Civilisation and Other Essays

The Soul of Creativity

Systems Thinking For Social Change: A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results

A Tiny History of Service Design

Service Design Principles 1–100

Make a Scene Revised and Expanded Edition

Writing the Intimate Character

Creating Business Plans (HBR 20-Minute Manager Series)

Practical Empathy

Mental Models: Aligning Design Strategy with Human Behavior

Storytelling for User Experience. Crafting Stories for Better Design

Service Design: From Insight to Implementation

The User Experience Team of One

The Startup Playbook: Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

HBR's 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

HBR's 10 Must Reads on Business Model Innovation (with featured article “Reinventing Your Business Model” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)