Around 1910, advertisers began to encourage housewives to stop baking their own bread and save time with store-bought loaves. In the 1930s, the modern kitchen, which let people store food for longer and cook food without as much hassle, made convenience even more of an option. That same decade, Kraft introduced instant, ready-mix mac and cheese, and Nescafé came out with instant coffee. In the ’50s, TV dinners replaced family meals