STICKY, VIRAL AND PAID
UNDERSTANDING THE THREE ENGINES OF SUSTAINABLE GROWTH
(STARTUP & GROWTH)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Entrepreneur's Challenge: Building A Sustainable Business
Validated Learning: The True Measure Of Progress
The Build-Measure-Learn Feedback Loop
Minimum Viable Product (Mvp): Your First Growth Experiment
Innovation Accounting: Metrics For Accountability
The Sticky Engine Of Growth: Retention Is King
The Viral Engine Of Growth: Spreading Like An Epidemic
The Paid Engine Of Growth: Fueling Expansion With Capital
Pivot Or Persevere: Deciding The Future Of Your Engine
Types Of Pivots: Rerouting Your Growth Path
Small Batches And Continuous Deployment: Accelerating The Loop
The Adaptive Organization: Building For Continuous Learning
Product/Market Fit: When Your Engine Catches Fire
Managing A Portfolio Of Innovation: Sustaining Long-Term Growth
The Future Of Growth: Waste Not, Innovate Always
