SCALING TOO SOON
WHY UNVALIDATED LAUNCHES LEAD TO DISASTER
(STARTUP & GROWTH)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Allure Of The Wide Road: Why Startups Rush And Fail
The Product Development Model: A Blueprint For Established Companies, A Trap For Startups
The Webvan Cautionary Tale: An $800 Million Lesson In Product-Centric Disaster
Ten Fatal Flaws: Why The Traditional Model Sabotages Startup Success
“Fire, Ready, Aim”: The Perilous Focus On First Customer Ship
The Execution Trap: Why Learning And Discovery Are Ignored
The Absence Of Meaningful Milestones: Flying Blind In Sales And Marketing
Premature Scaling: The Accelerant To The Death Spiral
Unrealistic Expectations And Market Type Blindness: Setting Up For Failure
The Customer Development Model: The Path To Epiphany
Customer Discovery: Validating Vision, Not Just Building Product
Customer Validation: Proving Repeatable Sales Before Scaling
Customer Creation: Tailoring Demand For Your Market Type
Company Building: Scaling The Organization For Mainstream Success
The Founder's Evolving Journey: Adapting Leadership To Scale
