Books
Sarah McCartney

100 Great Branding Ideas. From leading companies around the world

  • jurnal369has quoted4 years ago
    Each brand’s values are different. Here are some examples:

    reliable, traditional, family-run, polite
    international, technological, cutting-edge, powerful
    challenging, innovative, urban, modern
    cheap, cheerful, no-frills, friendly
  • Ann Pivenhas quoted6 years ago
    people born after 1983 don’t use email that often for their personal messages. They use social media and online messaging. But people born before then use email regularly.
    The idea

    If your customers are aged around 30 to 55, then you stand a good chance of reaching them with an email
  • jurnal369has quoted4 years ago
    eople like to know the real story behind the brand and about the people who work there. That’s why the companies whose founders are still around to tell their own tales have a fascination that goes beyond what they are selling
  • jurnal369has quoted4 years ago
    This is an exception, not a rule – you don’t want to go out of business – but good brands are built on honesty. Give your customers a choice, and if you don’t have what they need, send them to where they can get it.
  • jurnal369has quoted4 years ago
    NAMING 3: NAME YOUR COMPANY AFTER YOURSELF
  • Ann Pivenhas quoted6 years ago
    What do people really want? When they find a brand that gives it to them, they flock there.
  • Ann Pivenhas quoted6 years ago
    What you wear and how you wear is strongly influenced by your social group.
  • Ann Pivenhas quoted6 years ago
    If you’re the first in the market, or the one that does the most advertising to get your brand name known, you’re in a position to become the generic.
  • Ann Pivenhas quoted6 years ago
    VCs expect a very high return on their investment, because they often lose their money when brands crash and burn before they are bought.
  • Ann Pivenhas quoted6 years ago
    In times of economic growth, conditions are perfect for the entrepreneurial brand. There is a classic business school method of brand building, which aims to make a lot of money in a very short time for its owner and developer by selling to a large, established company. There are benefits to both sides. The big company doesn’t have to take the risk of developing its own brand; the initial investors make their fortunes.
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